Well, hello
I'm Joost, a Product Designer and Design Lead with 10+ years of experience. I design native apps, internal tools, web apps, and design systems — helping product-led companies go from 0 to 1.
My work focuses on simplifying complex problems and using design to help drive strategic product decisions. I also like to write — you won't find any lorem ipsum in my designs — and I'm comfortable working closely with developers.
When I'm not designing you'll probably find me at the gym or on the tennis court, out running, swimming or biking, reading a book (or a few at at once) or making my 4-year-old son and 2-months-old daughter laugh.
How I work
I work from strategy through implementation and like to stay hands-on. At the same time, I bring structure to processes, help design teams grow, and make sure design provides clear direction for the product. In practice, that means:
- Design strategy & discovery
- Stakeholder alignment & workshops
- Interaction & UX design
- Prototyping & validation
- Design systems & scalability
- Design leadership & coaching
Need an experienced product designer?
I'll be available for hire again starting January 1st, working 36 hours over four days a week. Send me a message to talk about the possibilities!